“The Lowest 10%” (Luke 18:11-14)

A sales and marketing pundit was promoting his latest book, expounding on ideas that could accelerate sales for companies. “Look at your customer list and identify the customers that are in the lowest 10% of sales. You need to honestly assess why sales are lagging and address these issues. Is it because of pricing? Was it a forgotten incident that soured the relationship with their staff? Do you need to spend more time with their purchasing managers? It will take a lot of honest searching.”


These were all good suggestions but limited by one glaring flaw, the analysis was only from our point of view. Although we all attempt to be honest with our faults and limitations, we may be unwilling or even unable to see all the reasons why we disappoint or fail our customers. I am never as bad as I think I am. Others can be quick to expose my flaws, but they must be wrong.


…”The Pharisee, standing by himself, prayed thus: ‘God, I thank you that I am not like other men, extortioners, unjust, adulterers, or even like this tax collector.  I fast twice a week; I give tithes of all that I get.’ But the tax collector, standing far off, would not even lift up his eyes to heaven, but beat his breast, saying, ‘God, be merciful to me, a sinner!’ I tell you, this man went down to his house justified, rather than the other. For everyone who exalts himself will be humbled, but the one who humbles himself will be exalted.”

Luke 18:11-14 (ESV)


For years, I lived in a similar bubble within my relationship with God. Even when I read this Bible passage I was so self-assured that I couldn’t be as hypocritical in my behavior as the Pharisee. I attend Church; I read the Bible; I pray. Blah, blah, blah. I did all these things except the one thing that really mattered, humble myself before God and realize the depth of my depraved and sinful nature.


Alone, there is nothing in me to make me worthy or good enough to stand before God. There is not 10% goodness in me or even 1%. There is nothing. I am a sinner, rebelling against the God who loved me so much that He gave His life for me. Only when I truly confessed and repented of my sins and accepted Jesus Christ as my Lord and Savior did I begin to understand that my worth, my goodness, can only come from God and my relationship with Him. God accepts me as His adopted son through my relationship with His Son, Jesus Christ.


Thanks be to God that He alone is worthy and He imparts His grace and mercy to me through belief and faith in His Son, Jesus Christ!


Love and trust the Lord; seek His will in your life.